Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary’s advanced loyalty management capabilities to their comprehensive offerings. 

The Capillary Technologies solution goes beyond traditional points-focused loyalty programs to enable brands across travel, and other sectors, to enhance consumer engagement through digital transformation.

Sabre Corporation(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data platform provider that delivers AI-based, cloud-native SaaS programs and solutions. Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary’s advanced loyalty management capabilities to their comprehensive offerings. 
 
The Sabre and Capillary agreement will provide Valuable insights into customer loyalty data through real-time analytics;New opportunities for end-to-end loyalty management and incremental revenue opportunities for airlines and hoteliers; and  Enhanced customer experiences across the entire traveler journey.

For Sabre Hospitality customers, the Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, including Central Reservations, Property Hub, Voice Agent, and Booking Engine. For airlines, Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products.  

The Capillary Technologies solution goes beyond traditional points-focused loyalty programs to enable brands across travel, and other sectors, to enhance consumer engagement through digital transformation.