The campaign explores how different people go beyond boundaries for love, dreams, self.

The 800, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s Integrated Quality centers.

Spinny, a full-stack used car buying and selling platform in India announced its brand new campaign, “Go Far”, featuring its brand ambassador & strategic investor, Sachin Tendulkar. The series of films celebrate India’s spirit to dream big and make things happen. 

The campaign explores how different people go beyond boundaries for love, dreams, self.

For Sachin, someone who has seen the kind of success that he has, going far is in a way going back to basics - an inward journey to meet himself again. Back to the person that makes him who is, to the source and to his most rooted version.

A part of this is driving his first car, the humble 800.    

The 800, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s Integrated Quality centers. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self. 

Go far as a campaign is personal, relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years; the journeys represent a very individualistic take on pushing boundaries.