UPDATE
Aug 11, 2022, 12.45 PM
Five Star Bank is a premier provider of consumer and commercial lending services across Central and Western New York.
CS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.
Tata Consultancy Services (TCS) has partnered with Five Star Bank, a subsidiary of Financial Institutions, Inc, on its digital transformation journey, helping it determine lending risk and deliver hyper-personalized customer experiences using the TCS Customer Intelligence & Insights (CI&I) analytics platform.
Five Star Bank is a premier provider of consumer and commercial lending services across Central and Western New York.
The bank was looking for a solution that provides contextual customer insightsto help them better meet customer expectations and drive competitive differentiation.
TCS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.
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