Five Star Bank is a premier provider of consumer and commercial lending services across Central and Western New York. 

CS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.

Tata Consultancy Services (TCS) has partnered with Five Star Bank, a subsidiary of Financial Institutions, Inc, on its digital transformation journey, helping it determine lending risk and deliver hyper-personalized customer experiences using the TCS Customer Intelligence & Insights (CI&I) analytics platform.

Five Star Bank is a premier provider of consumer and commercial lending services across Central and Western New York. 

The bank was looking for a solution that provides contextual customer insightsto help them better meet customer expectations and drive competitive differentiation.

TCS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.