The campaign conceptualized by Wunderman Thompson, brings to light the brand promise of providing a refreshing energy shot in a differentiated cup format in four flavors Orangy Burst,Lemony Zing,Lychee Zap and newly introduced Cola Twist to help out in situations which can look challenging.

Tata Gluco+ new advert weaves the brand proposition in a similar slice-of-life situation –  a group of travelers who run out of Petrol in a desert and seek help from a group of youngsters who are enjoying sand surfing on a hot sunny day.

Tata Gluco+, an energy drink from the house of Tata Consumer Products Limited has taken forward its fun and quirky style of storytelling and unveiled its first national campaign that embodies the brand’s purpose of making challenges fun. 

The campaign conceptualized by Wunderman Thompson, brings to light the brand promise of providing a refreshing energy shot in a differentiated cup format in four flavors Orangy Burst,Lemony Zing,Lychee Zap and newly introduced Cola Twist to help out in situations which can look challenging.

All of us have those moments where sometimes all we need is an energy boost to make the toughest task look easy and fun. Tata Gluco+ new advert weaves the brand proposition in a similar slice-of-life situation –  a group of travelers who run out of Petrol in a desert and seek help from a group of youngsters who are enjoying sand surfing on a hot sunny day. The youngsters energize themselves with Tata Gluco+ energy drink which gives them the instant energy to dig their way through the sand to take out petrol for the stuck tourists. The film is light-hearted and has used humor to connect with Gen Z while gamifying the brand experience through the Energy On Game On narrative.